Jeffery Hoel

Jeffery Hoel

Edina Realty, Inc. - Chippewa Valley

785 River Heights Road
Menomonie, WI 54751

When will “greener” homes consistently produce greener bottom lines for home sellers? Realtor Jeff Hoel (Edina Realty, Inc) believes Realtors can help bring that day closer. Hoel is preaching this idea to real estate and marketing students as an Adjunct Lecturer at the University of Wisconsin-Stout campus. He’s also practicing what he preaches.

After earning the NAR’s GREEN designation , Hoel and his agency partner, Robyn Morin, rebranded their marketing and thinking. For example, their Web site includes many resources regarding green issues relevant to buyers and sellers.

With more than 30 years in the real estate business, Hoel is an old-school Realtor—emphasis on the “school.” To help raise the value of environmentally sound practices in home building and renovation down the line, he says, we as Realtors need to educate buyers and sellers today about the value of green or sustainable features.