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PureColor Inc.

PureColor Inc.

3900 Paseo Del Sol
Santa Fe, NM 87507


Service area: 200 miles


Inspired by nature, the PureColor System is a patented, all natural finishing system for wood product manufacturers. PureColor’s patina stains are the industry’s first high performance finishing product entirely free of Hazardous Air Pollutants (HAPs) and Volatile Organic Compounds (zero VOC). The company offers the most sustainable stain and clear coat product combinations on the market, while still achieving results previously unavailable to mass production.

Unlike conventional coatings, which essentially use binding agents to glue pigment to wood surfaces, PureColor creates color naturally through a safe, non-toxic mineral reaction. Unlike current "water-based" coatings, which contain 60-70% VOC-emitting chemical solvents, PureColor is 100% water based.


PureColor has been used in several green building projects such as the Time Warner Building, the Cortiva Spa in Chicago, the W Hotel in Fort Lauderdale, and a number of exclusive residential properties (such as those designed by renowned architect Pedro Marquez).


Stephen Auger, colorist. Chris Traylor, CEO, experience in cleantech water purification. Scott Caruso, Computer Science Engineer.

PureColor is a rapidly growing company focused on clean technologies and environmentally sustainable solutions for finishing wood products. PureColor has developed patented products based on a safe, non-toxic system that biomimics nature's process of producing a beautiful, reliable appearance for wood. PureColor continues to build its vast palette of unique colors and finishing products to meet the demand for eco-friendly products with no or low-Volatile Organic Compound (VOC) content in floors, furnishings and cabinetry. PureColor is backed by a world-class group of investors and has an extensive list of high profile commercial projects. The team includes seasoned entrepreneurs, wood product manufacturing veterans, color chemists, finishing specialists, and highly experienced process engineers.

PureColor is initially focused on custom and high volume wood product manufacturers, with plans to enter other markets including concrete, textiles, leather, and cosmetics.