Question

How do I find a Realtor who can help sell my homes green features?

Asked by Neil Peart
Oklahoma City, OK

My agent does not see the value of the green features I have on my home. I do not have a PV system but I do have other green features.

Answer

Sarah Coulter

Answered by Sarah Coulter

Chicago, IL

Sarah Coulter, @properties

March 15, 2012

Hi Neil,

I think you would agree that the green features you have added to your home have the potential to set your home apart from others without these features.

Most agents that do not have the additional education regarding green features do not believe they are important when listing a home for sale - mostly because they do not want their ignorance pointed out.  Having a real estate agent understand what features were added and why is extremely important.

There are two real estate related designations that Realtors can achieve that give agents the knowledge to recognize and explain the benefits of green features and then be able to market and sell the home. 

1. The first is a company called EcoBroker. They are located in Colorado and were the first to create a program to certify agents with green education. You can search for their designees at their website: www.ecobroker.com

2. The second is the National Association of Realtors Green designation program. This of course is a nationally recognized program that provides a well rounded background in the principles and guidelines of green building and how it relates to real estate. 

You can also find their designees at: www.greenresourcecouncil.org

I hope that this helps you find a qualified agent to sell your home!

Sarah

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